Marketing Advertising and Branding BA Hons

These concepts are deeper than tools and processes and mission statements -having a sound philosophy and ethical position determines and protects the spirit and integrity of your organisation. We might also regard advertising as one means of tactical implementation of the strategic aims of marketing. “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” – The UK Chartered Institute of Marketing, CIM, official definition 2012.

The marketing plan will have costs that relate to a marketing budget in the business plan. The marketing plan will also have revenue and gross margin/profitability targets that relate to the turnover and profitability in the business plan. The marketing plan will also detail quite specifically those activities, suppliers and staff issues critical to achieving the marketing aims.

No longer passive recipients of marketing messages, consumers are active and engaged, often co-creating their experience and their interactions with brands and other consumers. This module will examine the concept of customer experience through which customer value is created. The role that digital technologies play in brand management and in customer experience management is assessed. This module will evaluate the range of options available to generate brand awareness, customer satisfaction, loyalty and, ultimately, profit for organisations. Usingbusiness networking methodsto develop contacts and introductions is an especially cost-effective marketing method for consumer services and products, and more particularly for business-to-business services.


Student academic mentors also provide support during certain tutorials / seminars, under the supervision of the module leader. This module enables students to participate in a computerised marketing game which simulates a real marketing environment. Working in teams, students will have the opportunity to make and analyse marketing decisions and learn from any mistakes in a risk-free environment. Students will identify and use relevant marketing theories and apply them to information provided by the simulation game, allowing them to make marketing decisions within specified time periods.

  • But what exactly does advertising bring to the table Let’s say it pulls consumers to your product or service.
  • Invite contributions from your readers; a section for readers’ messages – ‘letters’ or ‘letterbox’ or ‘mailbox’ – is a good way to fill space and make the readers feel more involved.
  • Exclusivity/personal service/loyalty rewarding- can be a highly desirable original feature in many sorts of products/services.
  • Brochures and leaflets can be used for a variety of purposes, and can be distributed in different ways.

The module also develops your understanding of the role that IT plays in informing sales strategy development and in the structured sales planning process. The module will be of particular benefit to those aiming to develop a career in this area across the business, professional and consumer contexts. The module will combine a mix of interactive instructor-led lectures and workshops, and student-led learning activities including case study discussions and presentations.

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There are two main types of advertising – traditional and digital – and these are made up of a wide range of different activities. In contrast, Instagram users tend to be younger overall, with the majority ranging between 18 and 24 years old. At the same time, Instagram is an excellent platform for brands with a global consumer base. Along with 120 million users from the US, Instagram also enjoys 88 million users in India, 82 million in Brazil, and 64 million in Indonesia. Let’s talk about your logo, branding or web development project today!

There is much you can do yourself, because so much of what makes a website successful concerns the content on it, and this remains the biggest driver of traffic – more so than technical SEO tactics and ‘secrets’. If it’s relevant useful content, search engines like lots of text too, but it must berelevant. Fancy graphics and visual effects please many designers, but not customers. Over-complicated design puts people off, and gets in the way of reading and absorbing the information that people are seeking. It may be possible for you to recover some of the cost of the newsletter by selling some advertising space, but be careful about the type of suppliers you include so as to avoid detracting from the image you are presenting.

How Small Businesses Can Capitalise on Demographic Changes

Choosing a social media platform to focus your online advertising efforts on can be complicated. But once you narrow down your target audience, you’ll have a better idea of where they spend their social media time. Though social media shouldn’t be your only advertising platform, it should play a significant part in your ad campaign.

Advertising is only effective if you reach your target audience with a message that makes them want to buy or at least find out more. However you will need to decide whether your target audience is local or regional, national or international, or a mixture. You should find out from the media business and other independent sources about their circulation or audience figures. Figures can normally be broken down into age groups, average income and other useful indicators.